Co-operation with the Bauhaus-Archiv in Berlin

Wine and art have long been a dream combination and inseparably linked for many centuries. Wine is inspiration for artists and art as well as being inspiration for wine lovers. Viewed from this perspective the Fritz Keller Edition and the "Bauhaus-Archiv" in Berlin are perfect partners.

Pivotal to this unique co-operation was the idea of offering consumers a high quality, premium wine without it immediately being a luxury product. Those responsible for the Fritz Keller Edition thus seized upon the same raison d’être as the Bauhaus, the most eminent school of architecture, design and art in the 20th century. This impressed the "Bauhaus-Archiv" in Berlin so much that it gladly opened its archives and made motifs available for the design of the labels.

Paul Klee, Oskar Schlemmer, Margaret Leischner, Ludwig Hirschfeld-Mack

In recent years the labels have been designed with excerpts from works of famous artists, including Paul Klee. In 2014 there was a label with a drawing of the world-famous painting of the Bauhaus stairway by Oskar Schlemmer, which is currently exhibited in the Museum of Modern Art in New York.

This could have been quite a sensation, as the copyright only became free at the beginning of 2014. Schlemmer (1888-1943), who was employed as a teacher at the Bauhaus and was Director of the Bauhaus stage, is considered to be one of the most important artists in the modern art world.

Back Labels

The Designs:

Oskar Schlemmer, Bauhaus Stairs, 1932

Oskar Schlemmer, "Bauhaus Stairs" 1932. Charcoal, graphite and brown colored pencil on tracing paper (detail)

Oskar Schlemmer, Bauhaus Stairs, 1932

Oskar Schlemmer, "Bauhaus Stairs" 1932. Charcoal, graphite and brown colored pencil on tracing paper (detail)

Oskar Schlemmer, Bauhaus Stairs, 1932

Oskar Schlemmer, "Bauhaus Stairs" 1932. charcoal, graphite and brown colored pencil on tracing paper (detail)

Paul Klee, Aristophanic Comedy, 1918

Paul Klee, "Aristophanic Comedy", 1918, lithograph (detail)

Paul Klee, Die heitere Seite, 1923

Paul Klee, "Die heitere Seite", 1923, lithograph (detail)

Paul Klee, Aristophanic Comedy, 1918

Paul Klee, "Aristophanic Comedy", 1918, lithograph (detail)

Paul Klee, The raised side, 1923

Paul Klee, "The raised side", 1923, color lithograph on cardboard (detail)

Paul Klee, Solution 'ee' of the birthday task, 1924

Paul Klee, "Solution 'ee' of the birthday task", 1924. Tempera on primed cardboard (detail)

Paul Klee, News in October, 1930

Paul Klee, "News in October", 1930, oil colors, watercolors and ink over pencil drawing (detail)

Paul Klee, Hoffmannesque scene, 1921

Paul Klee, "Hoffmannesque scene", 1921, lithograph (detail)

Monica Bella Ullmann-Broner, Design for a wall hanging, 1929

Monica Bella Ullmann-Broner, "Design for a wall hanging" (detail), 1929

Margarete Leischner, Design for a Weaving Mill, 1927-1930

Margarete Leischner, "Design for a Weaving Mill" 1927-1930, watercolor (detail)

Ludwig Hirschfeld-Mack, Twelve-part color circle, 1922/1923

Ludwig Hirschfeld-Mack, "twelve-part color circle" 1922/1923 (detail)

Ludwig Hirschfeld-Mack, Twelve-part color circle, 1922/1923

Ludwig Hirschfeld-Mack, "Twelve-part color circle", 1922/1923 (detail)