Baden Weißburgunder Baden Spätburgunder

The Fritz Keller Edition

The Fritz Keller Edition wine range was originally created as an exclusive for ALDI SÜD. This was quite an innovation at the time of the launch in 2007 and was considered to be a successful pilot project in the German grocery sector, attracting great attention. Since that time a Pinot Blanc and a Pinot Noir have been a permanent part of the ALDI SÜD range all year round.

Within a timescale of only four years the range has been extended by a further seven wines, available for limited periods only, at ALDI SÜD as well as ALDI NORD.

The Concept

To offer hand-crafted, high quality wines of character to as many people as possible – at a very fair price for the quality.

The Project

The Fritz Keller Edition is a joint venture between Frank Frickenstein, a wine merchant of long standing in Essen, and Fritz Keller, a top wine producer and Michelin Star restaurateur from Baden.